With Lok Sabha elections around the corner, conversations and debates on Twitter are on the rise. In a bid to provide accurate information to the voters, Twitter India welcomes the Election Commission of India (EC) onboard with its Systematic Voters' Education and Electoral Participation Program (SVEEP)

The program is set up to raise more voter awareness through the platform. The handle was launched on Holi and one of their first campaigns on Twitter #DeshKaMahaTyohar is about ensuring no voter is left behind, said the statement.

Umesh Kumar Sinha, Deputy Election Commissioner said, “As we move closer to the 17th Lok Sabha elections, we are committed to ensuring fair administration of the electoral process, by equipping India’s voters with accurate and adequate information to make their choice”

Twitter India is also launching a special election emoji to encourage healthy participation in election-related discussions. It also aims to motivate more people to go out and vote.

Mahima Kaul, Director, Public Policy and Government at Twitter India said, “India is the world’s largest democracy, and the upcoming election is a key priority for us at Twitter. Over the past several months, we’ve taken significant steps to safeguard the integrity of conversations and enhance the health of our platform. Election-related conversations dominate the platform today, and we are honored to onboard the Election Commission handle @ECISVEEP to encourage voter awareness and education.

She added that citizens will receive crucial information directly from the EC on Twitter. In turn they can engage with and amplify accurate and positive information to their community.

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