Info-tech

Unlockd partners with Smile, Aircelto launch opt-in solution

Our Bureau Mumbai | Updated on January 08, 2018

Global value exchange mobile platform Unlockd has partnered with Aircel where it will provide a value-based proposition for Aircel users, rewarding them with ₹10 top-up credit every week for unlocking their phone and viewing personalised ads, effectively converting their attention into rewards.

This is Unlockd’s eighth market launch and its first in India.

To support its expansion into the region, Unlockd has formed an investment and strategic partnership with Smile Group, a media companies.

This platform, run by Rishabh Gupta, has invested an undisclosed amount in Unlockd.

Smile group founder and co-founder, Harish Bahl and Manish Vij, said: “We are delighted to announce our investment in Unlockd as their Indian partner and are excited that local advertisers will now get to experience the same benefits advertisers on other global Unlockd platforms have, such as market leading engagement and deal offer redemption.”

Published on October 12, 2017

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