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Viaan Industries Ltd, a gaming company started by entrepreneur Raj Kundra and actor Shilpa Shetty Kundra, has entered into a game development deal with Eros International a leading global company in the Indian film entertainment industry.
The company will develop an arcade game for Eros’s Trinity Pictures first franchise- Sniff will be directed by Amole Gupte.
The game will be developed by Viaan Studios, a division of Viaan Industries.
Eros will reserve full rights to exploit, publish and market the game especially designed for the film, slated to release on May 5, 2017.
Speaking on the deal, Raj Kundra of Viaan Industries, said, “Eros has always been a gamechanger in the industry and we are happy to partner with the studio to develop this unique arcade game that we hope will not only entertain but leave an indelible mark in the minds of gamers across the country."
Ajit Thakur, CEO, Trinity Pictures, said, “We see good potential in Viaan Studios developing this customised arcade game, and not just another mobile game, which can be enjoyed by kids and adults alike. We will be soon launching the Sniff game for our audiences to experience the film’s characters and their exploits”.
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