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Vietnamese phone-maker Mobiistar, which entered the Indian smartphone market in May this year, will hire 3,000 people for its India operations by the end of the financial year. This will include those who work as third-party partners for the company.
“We began India sales in May through Flipkart. But we realise that it’s the offline market where people go for a touch-and-feel of the product before making purchasing decisions. We will have 600 distributors across the country for the offline market,” Carl Ngo, Co-Founder and Chief Executive Officer, Mobiistar, said.
In the South, the company will have 800 employees and 185 service centres. About 125 distributors will cover 10,000 retailers in the southern states. The handsets will be available in offline stores across the country from August 2.
India is the sixth market for Mobiistar, which sells phones in the range of Rs 4,000 to Rs 18,000 in the country. It sources the phones from VSUN’s factory in Haryana. Its distribution strategy focuses on the top 50 cities and towns.
“Our target is to be a Top-5 player in the sub-Rs10,000 phone market in the country. This segment is quite huge and comprises about 50 per cent of the smartphone market,” he said. Carl Ngo is in the city to open the company’s offline sales in Telangana and Andhra Pradesh.
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