Smartphone maker Vivo India on Tuesday launched the U10, the first device of its online-focussed series, at a starting price of ₹8,990.

The device will be available in three variants — 3GB+32GB, 3GB+64GB and 4GB+64GB (all of them with expandable storage) priced at ₹8,990, ₹9,990 and ₹10,990, respectively.

The device will go on sale on Amazon and Vivo India e-store during the ‘Great Indian Festival’ from September 29 to October 4, the company said, adding that Amazon Prime members will get exclusive early access starting noon on September 28.

“As part of the festival offer, the company will also give attractive offers to consumers including 10 per cent instant discount with SBI Credit and Debit cards on Amazon; ₹750 off on next purchase from Vivo India E-store; Jio benefits worth ₹6,000; and no cost EMI up to six months,” the company said.

The device is equipped with 5,000 mAh battery that is complemented by an 18W fast charge and it runs on the latest Qualcomm Snapdragon 665AIE octa-core processor clocked up to 2.0GHz. The U10 also comes with 8MP selfie camera and an AI triple camera set-up at the back.

“The first product in this series, the Vivo U10, incorporates the best in class features in the sub 12k category and will play an essential role in solidifying our online presence in the Indian market,” said Nipun Marya, Director-Brand Strategy, Vivo India, here at the launch.

 

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