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The much-loved popular army of mini ZooZoos, Zumi Army, is making a comeback, this time to promote MyVodafone App through a marketing campaign.
Vodafone India, the country’s second-largest mobile operator by subscribers and revenue, is launching the campaign across TV, social media and a series of on-ground activations.
“The new MyVodafone App campaign aims at citing feature-led benefits of adopting and using the app, thereby driving home the key point that one can avail of Vodafone services, now on one’s phone,” said Siddharth Banerjee, National Head–Brand Communication & Insights at Vodafone India.
The campaign intends to establish MyVodafone App as a ‘one-stop shop’ for all Vodafone services, the company said.
Vodafone India had first introduced Zoozoos during the Indian Premier League (Twenty20 cricket league) in 2009 and became a raging hit.
Later in 2013, an entire army of the adorable Zoozoos were bought back, this time in hordes, to entice first-time data users to take a byte.
Read the story : The march of the Zoozoos
The Zoozoos, Vodafone India’s advertisement characters, have become more or less a mascot for the telecom operator with the company introducing Super Zoozoos in 2011. The Super Zoozoo – a better and smarter avatar – were termed ‘Superkanth’ and inspired by movie heroes.
They flew between planets (Superman), outran bullets (Rajnikanth) and even stopped steam engines from running off cliffs (Spider-Man).
MyVodafone App, which can be accessed by Vodafone customers without internet charges (in India), helps users to see tariff details, pay bills, buy recharges and bonus cards, get best offers, access M-Pesa account and recharge or pay bills for friends and family among others.
rajesh.kurup@thehindu.co.in
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