WhatsApp, the Facebook-owned messaging app, said on Thursday that it is introducing a ‘disappearing messages’ feature on its platform that will enable new messages sent to a chat to disappear after seven days.

This feature will be rolled out to all users from this month, it said in a blog post.

“Today everything lives forever, and generally that is okay! However, in-person conversations do not last forever, and not everything on WhatsApp needs to either. So today, we’re introducing ‘Disappearing Messages’ on WhatsApp.

When conversations aren’t permanent, people can speak more freely and feel more comfortable being their authentic selves whether that be their wacky side or being more honest about their feelings,” it said.

Redesign of storage tool

Earlier this week, WhatsApp had also announced a redesign of its storage management tool to make it more useful for people to easily identify, review and bulk-delete content that may be filling their phone.

The new storage management tool is being rolled out to users worldwide this week and is available under the ‘Settings’ option, it said.

Meanwhile, for the disappearing option, the company has cautioned users to utilise disappearing messages only with trusted individuals. It’s possible for someone to forward or take a screen shot of a disappearing message and save it before it disappears.

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