The newly carved out Wipro Digital, a business unit of Wipro, plans to post billion dollars in revenue in the next three years.

For achieving this target, this unit has formed Pods, small teams that typically consist of not just technologists but people from other social sciences disciplines such as statistics and maths and who come together and design different aspects of software for Fortune 1000 clients.

“We have deployed four such Pods in the Bay area (in California), Bengaluru and London,” Rajan Kohli, the newly appointed head of Wipro Digital Services, told BusinessLine .

These services will be offered for both existing and new clients and be a part of ‘transformational’ projects, which is industry parlance for providing more value to commoditised IT services.

“Initially, most of the work will come from existing projects wherein there is a huge scope for ,” Kohli said.

Industry watchers believe Indian IT exporters have been increasingly pressured to offer new higher value services at a time when ‘digitisation’ is changing the way their clients deal with their stakeholders, which in turn, necessitates that companies have their systems up to date.

Digital services come under Business Application Services, which contributes 29 per cent to the company’s revenues, its largest business unit. Further, this unit will work like a lean start-up and work across with all verticals such as banking, financial services, healthcare, telecom, CPG, manufacturing and energy and utilities.

While Kohli did not give a specific headcount, the company has around 50 employees working in these domains across different geographies, according to sources in Wipro.

The Digital business unit will also work closely with Wipro Ventures, the ₹600-crore fund headed by Rishad Premji and which looks to investing or partnering with disruptive start-ups.

Wipro is not the first to adopt this strategy.

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