Zoho CRM has launched Zia Voice, the first conversational Artificial Intelligence (AI) that adds speech and chat capabilities to Zia, Zoho’s AI-powered sales assistant.

Zia can now also predict deal closures and analyse email sentiment, according to Vijay Sundaram, Chief Strategy Officer, Zoho Corporation.

The company also introduced Catalyst that allow companies to build their own mobile and web applications and additions to Zoho CRM on existing Zoho infrastructure. In addition, new features in Zoho CRM such as translations and portals add to deepening their focus on companies, he told newspersons.

Zia can now talk to sales teams, and help them do a lot more. From answering questions on everyday CRM information like new leads created, average deal revenue, or even monthly forecasts to practical traffic status, Zia converse, with salespeople via simple chat and voice messages.

Zia also analyses interaction patterns and progress of a lead or deal in pipeline, and suggests probability of its closure. This helps salespeople spend their time on deals that are more likely to close.

On email sentiment analysis, every email is analysed for salespeople identify critical emails and address them first, he said.

Catalyst works on Deluge, Zoho’s own programming language. There are 40,000 Deluge developers, of which around 10 per cent are from India, who use it to create applications on Zoho’s platform, he said.

Zoho CRM is available in the standard, professional and enterprise edition ranging from ₹900-2,700/user/month. The ultimate edition catering specifically to large businesses costs ₹6,000 per user per month, he said.

Zoho, the operating system for business, has over than 33 million users in nearly 200 countries. Zoho CRM is the flagship solution of the company, and is being used by over 80,000 companies globally, said Sundaram.

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