Coffee Board launches ICO Project to boost domestic offtake

Our Bureau Bengaluru | Updated on October 01, 2020 Published on October 01, 2020

The Coffee Board launched a project funded by the International Coffee Organisation (ICO) to boost domestic consumption of the beverage. The one-year project will focus on capacity building and carry out promotion activities in local languages to increase the domestic consumption, said Coffee Board quality head K Basavaraj.

India, the seventh largest producer of coffee in the world, has an annual per capita consumption of about 100 g. Consumption has been growing at 4-5 per cent annually from the year 2000 and current consumption is in excess of 1one lakh tonnes, Basavaraj said. Currently, coffee is exported by producers in bulk as green and unroasted beans with most value addition taking place in consuming countries. ICO believes that coffee-producing countries can capture more benefit from promoting domestic consumption. Also, having a large domestic market can help reduce price volatility for growers.

Follow us on Telegram, Facebook, Twitter, Instagram, YouTube and Linkedin. You can also download our Android App or IOS App.

Published on October 01, 2020
  1. Comments will be moderated by The Hindu Business Line editorial team.
  2. Comments that are abusive, personal, incendiary or irrelevant cannot be published.
  3. Please write complete sentences. Do not type comments in all capital letters, or in all lower case letters, or using abbreviated text. (example: u cannot substitute for you, d is not 'the', n is not 'and').
  4. We may remove hyperlinks within comments.
  5. Please use a genuine email ID and provide your name, to avoid rejection.