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The cumulative turnover at Coonoor Tea Trade Association auctions, which had shown rising trends over 2014 two months, has once again fallen below last year by July end. Till end-April, players at CTTA auction had earned less compared to 2014 but in May and June end, earnings rose over 2014. Till July end, 31 auctions had been held. Since about 25 per cent of the volume offered had remained unsold in most auctions, producers reduced the asking price to encourage consumption. This resulted in average price to fall to ₹72.24/kg from ₹77.20. Nevertheless, the overall turnover dropped to ₹258.62 crore from ₹260.94 crore. This fall of ₹2.32 crore marked a marginal decline of 0.89 per cent.
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