Gold prices rose by Rs 73 to Rs 27,001 per 10 grams in futures trading on Tuesday as speculators enlarged their positions on hopes of a rise in demand due to the festival season.

At the Multi Commodity Exchange, gold for delivery in February rose by Rs 73, or 0.27 per cent, to Rs 27,001 per 10 grams, with a business turnover of 433 lots.

Similarly, the metal for delivery in December gained Rs 67, or 0.25 per cent, to Rs 26,730 per 10 grams, with a business turnover for 17,873 lots.

Market analysts said increased buying by speculators on expectations of a rise in the spot market demand during the coming festival season, mainly led to the rise in gold futures prices.

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