Leading stock broking company Karvy has initiated steps to attract young investors from Kerala to invest in the equity market.

According to C. Parthasaradhy, Chairman, the average age of investors in the State is about 60, which was much higher compared to other States as far as equity was concerned. The company wanted to bring down the average age of investors,

There was an opportunity to look at next generation investors. While Karvy has an all India investor base of 7 lakh, it had only 11,000 investors in Kerala with the average age was 60 plus.

Parthasaradhy, who was here in connection with the inauguration of the renovated regional office of the company, said the objective is to increase the investors from Kerala to 33,000 in the next two years.

The company was also keen to increase online penetration in Kerala, which was ‘very low’ compared to other States. This is a ‘short-time aberration’, he added.

Earlier P.C. Cyriac, former Tamil Nadu Government Chief Secretary, inaugurated the regional office.

Facilities such as a 3,000 sq.ft. spacious online trading hall, special trading desk for large scale business people, support desk for online trading clients, etc, are available at the new regional office.

>sajeevkumar.v@thehindu.co.in

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