Birla Sun Life Mutual Fund (BSLMF) has launched an online electronic-Know Your Customer (eKYC) facility.

The facility allows first-time investors to mutual funds to complete their ‘KYC’ formality in an online manner. Investors can now use this facility to submit their documents without visiting the submission centres, the company said in a release.

The effort is aimed at simplifying the KYC experience so that new investors — both domestic and non-resident Indians — can become norm-compliant from the comfort and convenience of their location, A Balasubramanian, Chief Executive Officer, Birla Sun Life Asset Management Company, said.

The process is no different excepting that it is done in an online environment through eKYC and video in-person verification, he said.

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