Max New York Life launches igenius scholarship 2nd edition

Max New York Life Insurance today announced its second edition of igenius scholarship, a unique parent-child engagement initiative to support all-round child development.

“igenius is an innovative engagement programme to understand and support the needs of a young Indian life insurance consumer and our journey in the first year has been overwhelming. We are pleased to reiterate our commitment to sustained all-round child development and launch igenius 2011,” the Max New York Life Insurance Director & Chief Marketing Officer, Ms Anisha Motwani, said.

The igenius scholarship programme involves a robust multiple-level evaluation process that has been conceptualised in association with Derek O’Brien. Children from the third to the eighth standards can participate in this programme and win more than 1,000 prizes worth Rs 1 crore.

“igenius is aimed to become even bigger and is expected to generate greater participation. The programme will be extended to underprivileged children,” she said.

The registration will begin on April 28 this year and the grand finale will be held in December here. The igenius scholarship had attracted more than 10-lakh participants across 1,000 cities last year.

“The core philosophy of life insurance is protection for the uncertain and unseen future. The future of children gets most impacted in case of any eventuality. This year igenius makes a small beginning towards social inclusion by supporting some of such less fortunate children who do not have family support to promote their all round development,” Ms Motwani said.

Max New York Life Insurance is a joint venture between Max India and the international arm of New York Life.