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SBI Cards may tie up with Karur Vysya Bank (KVB) for a co-branded credit card arrangement, Mr Kadambi Narahari, Chief Executive Officer (CEO) of SBI Cards has said.
Co-branding is one of the channels currently being adopted by SBI Cards to enhance market share in the domestic market. It is also using the direct to customer channel. Recently, SBI Cards and Oriental Bank of Commerce (OBC) rolled out a co-branded credit card.
SBI Cards, which is a standalone credit card company, also plans to roll out 'signature' cards in the coming days, Mr Narahari added.
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