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SBI on Monday announced a pan-India rollout of its mobile-based customer grievance service “SMS Unhappy”.
This service has been undergoing trial runs at select centres since last October.
To register a complaint, all that an aggrieved customer needs to do is send SMS, “Unhappy”, to the number 8008202020. The bank's customer service executive will then call the customer on his mobile phone, understand the problem faced by him, and escalate this issue to the office which has to take action.
When the required action has been taken, the customer will be contacted by his branch and the customer service cell to update him on what has been done.
Most of the complaints will be closed within 48 hours, the bank said in a statement.
The bank's Chairman, Mr O.P. Bhatt, inaugurated the scheme from the bank's local head office at Bhopal.
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