Money & Banking

United India launches insurance literacy campaign in schools

| | Updated on: Oct 09, 2012

United India Insurance Company Ltd has launched an insurance literacy programme for school students.

Launching the programme, the Tamil Nadu Governor, K. Rosaiah, highlighted the low level of insurance penetration in the country and how lack of financial literacy among the vast sections of the population is responsible for this.

As a part of its Platinum Jubilee Celebrations, the public sector insurance company has identified 75 government and aided schools to promote insurance literacy among secondary school students.

It will conduct insurance and safety awareness classes, competitions, and provide sponsor-driven safety insurance cover to the students, explained G. Srinivasan, Chairman and Managing Director of United India Insurance.

He said this is the first phase of the programme, and it will be extended to other schools over a period of time.

>ravikumar.ramanujam@thehindu.co.in

Published on October 09, 2012

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