Money & Banking

Aditya Birla AMC ties up with Saraswat Bank to sell mutual fund products

Our Bureau Mumbai | Updated on March 06, 2020 Published on March 06, 2020

Aditya Birla Sun Life AMC, a subsidiary of Aditya Birla Capital Limited (a significant non-bank financial services’ conglomerate), and investment manager to Aditya Birla Sun Life Mutual Fund (ABSLMF) on Thursdayannounced a strategic tie up with Saraswat Bank. The bank is the largest and one of the oldest urban co-operative banks in India.

As per the agreement, Saraswat Bank will now offer the entire bouquet of Aditya Birla Sun Life Mutual Fund products at its 280 plus branches across the country.

Commenting on the association, A Balasubramanian, MD & CEO, Aditya Birla Sun Life AMC Limited, said, “As one of India’s leading Mutual Fund players, we are constantly on the look-out for opportunities that can help us expand the distribution reach of mutual fund products and enable investors to benefit from our offerings. Saraswat Bank, undoubtedly is one of the prestigious and trusted names in the banking industry.”

He added, “We are confident that the strong network of Saraswat Bank’s branches coupled with Aditya Birla Sun Life Mutual Fund’s expertise will further mutual fund penetration in India.”

Gautam Thakur, Chairman, Saraswat Bank, said, “We are delighted to be associated with Aditya Birla Sun Life Mutual Fund to offer their mutual fund schemes to our valued customers. This tie-up would go a long way in further strengthening the bond with our customers by offering them investment options in mutual fund schemes of ABSLMF.”

Published on March 06, 2020

A letter from the Editor


Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.

Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.

In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.

We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.

A little help from you can make a huge difference to the cause of quality journalism!

Support Quality Journalism
This article is closed for comments.
Please Email the Editor
You have read 1 out of 3 free articles for this week. For full access, please subscribe and get unlimited access to all sections.