Aditya Birla Health Insurance, the health insurance arm of Aditya Birla Financial Services, has expanded its footprints in Tamil Nadu with the opening of a full-service branch in Coimbatore.

Mayank Bathwal, Chief Executive, Aditya Birla Health Insurance, said increased awareness and growing demand for health cover had prompted the company to expand its presence in the southern region. “By focusing on ‘health’ in health insurance, our business model has been built around the philosophy of ‘health first’ to promote healthy living,” he said.

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