Bank of Baroda, through its wholly-owned subsidiary BOB Financial Solutions (formerly known as Bobcards Ltd), has launched the ‘5X Rewards’ credit card.

The card comes in three variants — Easy, Select and Premier — based on customer segmentation.

The public sector bank, in a statement, said, ‘Easy’ is designed for everyday use and carries 5X rewards on regular spend categories — grocery, departmental stores and movies.

An ‘Easy’ card-holder will get 0.5 per cent cash-back on card outstanding repayment, which is an industry first, claimed the statement. This feature has been included to promote financial responsibility among new credit-card users.

‘Select’ is for mass affluent customers with 5X rewards on spend categories such as online, utilities and dining spends.

‘Premier’ is targeted at premium customers, who seek exclusive benefits from their credit cards. 5X Rewards are offered across travel, international and dining spends.

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