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Corporation Bank has launched a month-long ‘SB Challenger’ campaign to expand its savings account base. The campaign ends on August 23.
“The campaign is targeted at garnering customers under the bank’s premium savings account variants – ‘Corp Elite’ and ‘Corp Delite’ – customised for salaried employees of public sector undertakings and the government sector,” said a press release .
‘Corp Delite’ offers term life insurance cover and personal accident cover of ₹10 lakh each. Employees with a gross salary of ₹75,000 and above are eligible under the variant and are covered under the insurance on opening the account, it said.
‘Corp Elite’ is targeted at customers earning salary between ₹15,000 and ₹74,999, and offers term life insurance cover and personal accident cover of ₹5 lakh each in addition to the regular SB account features, the release said.
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