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Financial marketplace Deal4loans, on Friday, said it now has a new corporate identity, Wishfin.
Effective immediately, Deal4Loans is re-branded to Wishfin which it said captures the company’s mission of fulfilling aspirations of users via financial products and services covering the broad spectrum of wealth management, investment, and credit.
The re-branding also heralds the expansion of the company’s focus to other financial products, such as mutual funds, savings products, and insurance, Puru Vashishtha, Board Chairman, Mywish Marketplace Pvt Ltd, said in a press release.
This new brand identity, built on top of financial technology, hopes to communicate and demonstrate Wishfin’s vision of helping customers make responsible financial decisions, he added.
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