Future Generali India Life Insurance has partnered with BigDecisions, an online personal finance platform.

This platform will offer consumers a wide range of content and personally actionable intelligence on the subject of life insurance and financial planning. Using articles, videos, and calculators powered by algorithms and data, this initiative will help empower Indian consumers, said the company in a release issued today.

 

This partnership is in line with the company’s brand positioning of providing simpler and smarter solutions to its existing and potential customers. 

 

Pradeep Pandey, Chief Marketing Officer, Future Generali Life Insurance said, “The online / digital space in insurance is growing at a fast pace and is creating new avenues to further engage and interact with consumers. Partnering with BigDecisions will give us an opportunity to reach out to a larger and relevant audience."

"Educating the consumer on financial security is the first step towards identifying his/her specific lifecycle needs for easy evaluation. These online interactive tools backed by statistical data will help the consumer understand and plan better. ”

 

Manish Shah, Co-Founder & CEO, BigDecisions said, “We’re seeing an ever increasing need from consumers to be better informed and more in control of their financial decisions. This need is independent of the decision to eventually buy a product online or offline.”

“It’s more about giving Indian consumers the confidence to make decisions without relying on others, and ensuring they – and not the product offering - are at the centre of the financial planning process.”

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