ING Vysya Bank and MasterCard have launched ING MasterCard Premium Debit Cards.

The new cards are to offer customers the choice to select their own card background and rewards programme. The cards are to come in three variants – Titanium, My World and World Exclusive, with all the three variants offering premium features.

Shailendra Bhandari, MD & CEO, ING Vysya Bank said, “Indian customers are using their debit cards to shop, debit spends are increasing by 38 per cent. Surprisingly however, Indian customers redeem only 18 per cent of their reward points.  We wanted to change that by pampering our customers with a great rewards program, make it easy to earn points and even easier to redeem the points for guaranteed rewards. I am happy to launch the ING Premium Debit range and look forward to further strengthening our decade long relationship with MasterCard. ”

Commenting on the card launch, Ari Sarker, division president, South Asia, MasterCard Worldwide said, “The ING MasterCard Premium Debit cards with benefits and innovative reward points system are an example of this commitment. We look forward to a long and fruitful partnership with ING and to many other such innovative products in the future.”

anil.u@thehindu.co.in

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