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Karnataka Bank launched CASA (current account savings account) campaign for 2021–22, and introduced a new current account scheme — KBL Current Account – Premium — specifically designed to meet the needs of small and medium entrepreneurs.
A media statement said that the bank intends to mobilise more than 4.15 lakh current and savings accounts through active involvement of its 8000-plus workforce in all the 858 branches of the bank across India under this campaign from November 15 to February 28.
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Quoting Mahabaleshwara MS, Managing Director and Chief Executive Officer of the bank, the statement said the bank is proud to introduce yet another value-added current account scheme – KBL Current Account – Premium — at the launch of CASA mobilisation campaign.
Digitally powered savings account products
Under this scheme, customers can have a new current account by maintaining a monthly average balance of ₹25,000 and can avail a host of premium facilities.
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The bank, which has been focusing more on CASA funds, is now all set to take CASA to a new high of 33 per cent, Mahabaleshwara MS said.
The bank aims to introduce its line of digitally powered savings account products to prospective customers with this campaign, he added.
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