Karur Vysya Bank (KVB) has kick-started its centenary celebrations by unveiling a centenary logo. At a function held in Karur last week, GMR Group Chairman GM Rao unveiled the logo.

This was followed by the rollout of 18 new products and services, some of which are designed for the SME sector. The products include KVB Commodity Plus (for dealers of pulses, cereals, spices and edible oil), KVB Food and Agro Plus for food processing units, KVB Construction Plus for dealers of construction materials and KVB MSME Easy Loan.

Cards such as KVB Centenary Prepaid Card, Aadhar-enabled Rupay Card, KVB Rupay Kisan Card and KVB Mithra Health Card were also introduced on the occasion.

KVB had commenced operations on July 1, 1916, from the textile hub of Karur. Promoted by late A Venkataraman Chettiar and late Adhi Krishna Chettiar with a seed capital of ₹1 lakh, it has expanded its presence nationwide. As on March 31, 2015, its net worth stood at ₹4,286 crore.

As part of its technology initiatives, KVB has introduced eBook, a mobile app to help customers manage accounts.

The bank’s MD and CEO K Venkataraman said on the occasion that KVB has charted out a new business strategy, and that it will be positioned as a “specialised SME bank”.

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