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HSBC has awarded its communication mandate to L&K Saatchi & Saatchi for the re-launch of its Premier offering in India. HSBC Premier is the group's premium financial services product, offering exclusive banking services to High Networth Individuals. The agency will be taking forward the globally integrated campaign for the re-launch of Premier. The agency's Mumbai office will handle the account. The new positioning for HSBC Premier is ‘Personal support, for your Personal Economy.’
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