Life Insurance Corporation of India (LIC) on Saturday said it has achieved the “Guinness World Record (GWR) TM” title for “most life insurance policies sold in 24 hours.” The Corporation’s agents sold a record 5,88,107 life insurance policies across India on January 20, 2025.

India’s largest life insurer, in a statement, the aforementioned record, which was verified by GWR, recognized the extraordinary performance of the Corporation’s dedicated agency network.

“On January 20, 2025, a total of 4,52,839 agents of Life Insurance Corporation of India successfully completed and issued an astounding 5,88,107 life insurance policies across India,” per the statement.

LIC said this record sale of life insurance policies was part of an appeal to every Agent to complete at least One Policy on “Mad Million Day”-- that is on January 20, 2025.

This achievement is a new global benchmark for agent productivity in the life insurance industry within a 24-hour period, it added.

Siddhartha Mohanty, CEO & MD, LIC, noted that this achievement reflects the Corporation’s deep commitment towarrds its mission to provide vital financial protection to its customers and their families.

Published on May 24, 2025