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Taking their two-year-old partnership to the next level, global technology company Mastercard and traders' body CAIT have launched a new campaign to accelerate adoption of digital payments among traders and to help them grow their businesses.
The campaign, titled Digital Apnao Vyapar Badhao (Adopt Digital and Build Business), will be rolled out across 30 cities over a period of 90 days, CAIT and Mastercard announced on Monday.
As part of the campaign, 500 camps will be organised to on-board five lakh merchants and traders by bringing together financial institutions and other payment facilitators under one roof, Ravi Aurora, Senior Vice-President, Global Policy Affairs and Community Relations, Mastercard, said.
Aurora said the campaign is in continuation of Mastercard and CAIT's partnership to promote financial awareness and literacy among traders through educational training sessions 'Master your Card' across the country.
"We share the Government's vision of creating a less cash economy and bringing more people under the ambit of financial inclusion. The Digital Apnao campaign that we are launching is in line with our commitment to create awareness about the benefits of a less cash economy and the opportunity that new payments technology can bring to the untapped SME sector," Aurora added.
The first of the 500 camps will be launched in Nagpur on Tuesday, Praveen Khandelwal, Secretary-General, CAIT said.
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