Pine Labs, a merchant commerce platform, has acquired Fave, South-East Asia’s fast-growing fintech platform, in a deal valued at over $45 million.

This acquisition marks the entry of Pine Labs into the B2C market and Indian consumers will be able to use the Fave App (a smart payment App) later this year to save across 5 lakh merchant network points powered by Pine Labs across 3,700 cities in India.

Fave, which is headquartered in Malaysia, currently operates in 35 cities across Malaysia, Singapore and Indonesia. The acquisition will help both companies accelerate their growth in the Asia region and unlock massive consumer opportunities across retail, F&B, fashion, and FMCG markets. Joining forces with Pine Labs will reinforce Fave’s market position in South-East Asia. Fave has enabled 6 million consumers in South-East Asia to save over $ 400 million across 40,000 retailers since 2016.

Commenting on the acquisition, B Amrish Rau, CEO, Pine Labs, said in a statement: “Consumers have tremendous choices in their payment types. They want to be sure that they save on every transaction. Fave helps consumers apply their best rewards, coupons, gift cards and cashbacks on all transactions in a seamless manner. Joel and the Fave team have built a loyal consumer base with their smooth checkout experience. We are excited to partner with them in this journey in South East Asia and India.”

Joel Neoh, Co-Founder and CEO of Fave, said: “Really excited to work with Amrish and the Pine Labs team to continue expanding the Fave platform across the Asia region. Pine Labs has been a great partner and investor for us, and it only made sense for us to join our synergies together and work towards our shared vision of building a truly global consumer and merchant platform”.

Fave’s founders will have their roles expanded to lead the overall consumer platform for the group across Asia. Fave will also be hiring over 100 new employees in South-East Asia and India to accelerate cashless payments and smart savings across the region.

Fave will continue to introduce new smart payment features via the Fave platform, unlocking new ways to maximise joy and value in every shopping experience for consumers across Asia.

In August 2020, Fave announced a partnership with Singtel and DBS Bank, that has enabled over half-a-million Singaporeans to use their respective Singtel Dash and Paylah! e-wallet app to pay at Fave partner stores.

In India, the introduction of the Fave app this year comes at an opportune moment, with UPI growing to 2.7 billion transactions in March 2021. Pine Labs also recorded a significant growth of 171 per cent in UPI transactions over the last two quarters. Fave app will be rolled out across all major Indian cities, the statement added.

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