Private insurer Tata AIA Life today announced the launch of ‘Eazy Connect’, that will extend online customer service to social media platforms.

The chatbot will be available through social media platforms and is developed to respond to the most frequently asked queries, the company said in a release issued here.

“Today’s knowledgeable and connected customer expects service providers to be in step with their evolving needs.

Eazy Connect Chabot is an innovative offering and has been created to match customers’ fast paced lives where they need quick and simple ways to stay connected to us. Social media integration is the need of the hour and Eazy Connect will help customers resolve queries on platforms that they frequent,” Tata AIA Life Senior Vice President and Head of Operations Yusuf Pachmariwala said.

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