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Ramya Ramamurthy's Branded in History delves into the fascinating story of how colonial Indian brands - both home grown and foreign - were produced, distributed, and marketed between 1847 and 1947, a time when branding as a concept was still in its infancy.
In this podcast, she reads an excerpt from a section on a vintage beauty product Afghan Snow, its origins and how it set marketing standards for the day.Listen in!
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