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The preparations for the 13th edition of the Indian Premier League (IPL) are underway. With only four days to go, companies are gearing up to establish their identity amid sporting fiesta. What must brands watch out for? Will the cricket tournament be able to generate large revenues?
Listen to the discussion between BusinessLine's Chitra Narayanan and Giraj Sharma, from the brand consultancy firm called Behind the Moon.
This is a weekly podcast, published every Tuesday. For more details, log on to www.thehindubusinessline.com
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