Comments
The 13th season of the Indian Premiere League (IPL) has become a business opportunity for many players. These include people from the insurance sector as well. The rise in Covid-19 cases across the globe has indeed triggered a need for health insurance covers among the public. How have health insurance companies leveraged one of India's most popular sporting events to draw potential customers? Have they decided to 'go digital'?
BusinessLine's Shobha Roy speaks with Max Bupa's CMO, Anika Agarwal to know more about this scenario.
Comments
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.