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The pandemic has turned out to be a huge opportunity for Indian e-commerce players, with sales expected to double compared with the previous year.
As per business growth data elicited from brands, e-tailers, e-commerce enablers and analysts, Indian e-commerce, a $27-billion market in calendar 2019, is all set to achieve 40 per cent growth in 2020, compared to 23 per cent growth in 2019.
Sangeetha Chengappa tells us more.
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