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Podcast | Why Jio likes to bat on IPL

Chitra Narayanan | Updated on October 30, 2020 Published on October 27, 2020

In this episode of IPL - On the Business Pitch, we speak to Jio Creative Labs head Aditya Bhat who takes us through the evolution of the Dhan Dhana Dhan IPL campaign

As the Indian Premier League reaches its business end, companies are looking to gain the attention of the audience by making new advertisements. One such company is Reliance Jio, which is  using star power from both Bollywood and cricket.

In this episode of IPL - On the Business Pitch, Chitra Narayanan speaks to Jio Creative Labs head Aditya Bhat about the evolution of the company's 'Dhan Dhana Dhan' campaign.

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Published on October 27, 2020