A celebrity can ensure that the ads for the brand get noticed. In an environment of huge advertising clutter, the use of a well-known celebrity makes the audience at least look at the ad a little bit longer. Listen to Ashok Sanketh explain why.
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Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.