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TV viewing of sports down by 35 per cent in 2020 despite IPL

BL Internet Desk | Updated on March 02, 2021

Even as the Indian Premier League 2020 garnered 400 billion minutes of television consumption — reportedly the highest ever for an Indian sports tournament — the sports genre in 2020 saw its weekly TV viewing minutes decreasing by 35 per cent year-on-year, according to data shared by Broadcast Audience Research Council, (BARC) India.

Published on March 02, 2021

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