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Watch | Vintage connect: Here's why dairy giant Amul turned to its old ads during the lockdown

BL Internet Desk | Updated on February 09, 2021 Published on February 09, 2021

Last year, as the nation went into a Covid-19-induced shutdown, going against the grain, Amul chose to advertise heavily. It unleashed vintage TV commercials, created some 1,500 hours of online content and kept conversations going through numerous ‘topicals’ in print and digital media.

Amul’s ad and media plan during the pandemic is a classic recipe in brand building.

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Published on February 09, 2021