Why Ford failed while Hyundai succeeded in India

BL Internet Desk | Updated on September 13, 2021

Twenty-five years after its first car rolled off the production line in India, Ford Motors has decided to shut its manufacturing operations in the country. To understand what went wrong, we compare the journeys of Ford Motor Company and Hyundai Motor Company. Why did the iconic Ford fail while smaller brands like Hyundai reaped rich gains in India?



Story: N Madhavan Editing and VO: V Nivedita

Published on September 13, 2021

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