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Moving Picture Company (MPC) was the only studio to have been awarded Gold in the VFX (visual effects) category at the recently concluded Cannes Lions 2014.
Assassin’s Creed IV: Black Flag, Defy , a 90-second live action film trailer screened last year in multiple markets to promote the hugely popular action-adventure video game, was awarded the top honour in the VFX Film Craft category.
Ships burn and men are mercilessly slain in this brutal film trailer, which seamlessly blends epic live action with visual effect techniques across the full range of disciplines within MPC.
The MPC Bangalore team collaborated with the global team for this project.
“Continuing our rush of awards from last year, the MPC Bangalore team is delighted to have collaborated with our global teams in working on this iconic project. We are in a celebration mode,” said Biren Ghose, Executive Director of MPC Bangalore and Country Head, Technicolor India.
Three of MPC’s VFX studios around the world were a part of this collaboration – Los Angeles, London and Bangalore. Since its inception in December 2010, the Bangalore studio, which has a 400-strong team, has delivered high quality visual effects for over 40 Hollywood movies. The team has contributed VFX for global movie releases in 2014, including X-Men: Days of Future Past , Godzilla, Guardians of the Galaxy, Cinderella and Amazing Spider-Man 2 .
Over the last few years, the demand for Indian talent to deliver offshore VFX services to Hollywood studios such as Warner Bros, Fox, Disney and DreamWorks has been steadily on the rise.
Among the recent releases, Indian talent was on display in Life of Pi , Man of Steel, Prometheus, Skyfall and Madagascar 3:Europe’s Most Wanted, with significant contribution from studios in Bangalore, Hyderabad, Mumbai and Chennai.
Industry observers say India is no longer saddled with low-end work like Rotoscopy, which does not require creative inputs, but has progressed to doing high-end work in VFX like compositing, digital matte painting, MatchMove, asset development and FX (simulation).
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