Bollywood star Aamir Khan’s PK has set a new record, grossing 100 million yuan ($16.70 million) in China, becoming the first Indian film to touch the three figure mark in the largely restrictive Chinese movie market.
PK , which is having a dream run in China since its Chinese version was released on May 22, has hit the 100 million yuan mark today,” said Prasad Shetty, partner in Chinese firm Strategic Alliance, which promotes Indian films in China.
While it is a record for an Indian film, PK ’s China revenue has surpassed $10.6 million in earnings in US-Canada, the traditional overseas market for our films, he said.
Also, the film has done better than George Clooney’s Hollywood movie Tomorrowland , which was released around the same time in China, Shetty said.
This means PK has crossed a threshold in the Chinese market, making it even bigger than the US-Canada market, which could make the Indian film media take the Chinese market seriously, he said.
There is euphoria about the movie’s success both in Indian film and diplomatic circles, as its success came when the two countries reached agreements for joint productions, giving them the status of locally produced movies.
PK has also won rave reviews in the China, with film critics pointing out that the country can learn to produce comedy films from Bollywood.
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