Budget hospitality chain, OYO on Monday announced its entry into the United Arab Emirates (UAE), with franchised and operated hotels covering over 1,100 rooms.
In three Emirates: Dubai, Sharjah and Fujairah, the company plans to offer the benefits of its full-stack technology-led hospitality model, with room rates starting 150 dirhams. It also plans to have 12,000 rooms, 150 hotels in all the seven Emirates in UAE by 2020.
“With over 170 countries committing to the World Expo 2020, the hospitality sector in West Asia, and more specifically UAE, is poised to grow substantially and with our market learnings and expertise we are ready to tap this opportunity,” Ritesh Agarwal, CEO, OYO Hotels, said in a statement.
These properties will be operated under models of franchise, lease with full-inventory control similar to other markets like India and China.
Vartika Goel, Country Lead, OYO Hotels, UAE said, “the UAE is an attractive market with sizeable internet and mobile presence, which complements our approach. We’ve received an overwhelming response to OYO Hotels offerings in the country since our soft launch and look forward to hosting more guests in the coming years.”
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