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Bharti Airtel has joined hands with Rajinikanth for the superstar’s upcoming release Kaala .
As part of this association, Airtel has rolled out an exclusive Kaala experience for its customers. Airtel TV app will offer users free access to exclusive content from Kaala , including behind-the-scenes action and bytes from the cast and the crew.
Airtel TV users can also enjoy exclusive access to the music launch event, which brought together the cast, crew and music composers.
Airtel TV users can also participate in an interactive quiz contest, ‘Meet Kaala , Semma Coola’. Users have to answer questions relating to the movie and superstar Rajinikanth, and there are prizes to be won every hour, including tickets and the opportunity to meet the cast and crew, according to Manoj Murali, Hub CEO, Kerala & Tamil Nadu, Bharti Airtel.
Airtel has also launched a special Kaala- branded SIM pouches and prepaid packs that will offer unlimited calling and roaming benefits along with high-speed data. The special pack comes with a Kaala Calendar that fans can add to their collection, he said.
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