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Cable television digitisation will provide consumers with greater choices and affordable and qualitative options, said Information and Broadcasting Minister Prakash Javadekar at the first meeting of the task force set up for phase-III and IV of the digitisation drive.
He said the overall objective was to be sensitive to the needs and choice of the consumer.
Consumer’s choice“The choice of the consumer is paramount in defining the inputs, strategies and roadmap for the remaining phases of the digitisation process,” he said, adding that the process was an integral component of the Prime Minister’s Digital India initiative.
Javadekar also said that stakeholders needed to look into giving the option of interoperability of set-top boxes to the consumers, which would ensure that consumers can switch services between cable and direct-to-home services, without changing set top boxes.
The Ministry has set a deadline of December 2015 for phase III and December 2016 for phase-IV of digitisation. It is estimated that nearly 12 crore set-top boxes will be needed for these two phases.
Meanwhile, the Government is also looking at exempting free-to-air channels from the 12-minute ad cap rule.
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