Dairy giant Amul today reached out to Indian Railways on its official Twitter handle with a business proposition to use its refrigerated parcel vans to transport Amul Butter across India.
“@RailMinIndia, Amul is interested in using refrigerated parcel vans to transport Amul Butter across India. Request to please advise,” the dairy major tweeted to the Railways.
The Railways promptly responded on the micro-blogging site, using a popular tagline of the Amul brand.
“IR will be utterly butterly delighted to get the taste of India to every Indian,” the ministry’s handle @RailMinIndia tweeted.
Indian Railways extensively uses Twitter to address passenger woes.
But this could perhaps be the first time the national transporter has received a business proposition on the micro-blogging site.
Refrigerated van serviceIndian Railways had introduced the refrigerated van service a few years ago to facilitate the transportation of perishable commodities such as fruits, vegetables, frozen meats/poultry and chocolates, but most of the vans were lying defunct, according to a ministry official.
Moreover, this service exists only on specific routes. “We would certainly like to capture this traffic. Let us see what can be done,” the official added.
The senior manager of the Ahmedabad Division will meet officials from Amul tomorrow to discuss this, said the official.
He said the South Western Railway has some refrigerated vans, and that they could be repaired and used by the Railways to assist Amul.
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.