Chennai-based Bharat Matrimony on Monday announced that it has roped in Indian cricketer Mahendra Singh Dhoni as its brand ambassador. The company said it will soon launch a 360-degree marketing campaign featuring advertisments to target singles across TV, print, radio and outdoor mediums. “I’m proud to be associated with a trusted brand that has created millions of happy marriages. This is definitely a good partnership,” said the former Indian captain.

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