Comments
Global fashion brand Kenneth Cole has replaced Reliance Brands as its South Asian licensing partner and signed a 10-year licensing agreement with Brandzstorm India Marketing for its men’s and women’s footwear, apparel and travel gear.
Last month, global apparel and accessory retailer Giordano International, which has been looking to expand in India, also teamed up with Brandzstorm India Marketing, nixing reports that Flipkart was in advanced talks with the Hong Kong-based Giordano for a licensing deal to sell apparel and accessory both offline and online in India.
Brandzstorm plans to open five flagship Giordano boutiques in major metros within the next three years.
Brandzstorm is also a leading licensee and partner for premium fashion brands in India, including Giordano, Swiss Eagle, Pierre Cardin, Steve Madden, Superdry, Cross, Lamborghini, Fjord, Nuband and ELLE.
Marc Schneider, Kenneth Cole Productions Inc’s Chief Executive Officer, said in a statement that the deal marks the continuation of Kenneth Cole’s global expansion plans “and our goal to firmly establish footprints in key Asian markets”.
Brandzstorm will launch Kenneth Cole through leading multi-brand boutiques, shop-in-shops, major department stores and e-commerce portals. The company also plans to open two flagship boutiques in the first year of operations.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.