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In 1996, The Hindu BusinessLine became the very first Indian business newspaper to take the unfolding India Growth Story to a global audience, when it, along with The Hindu, became the very first Indian newspapers to launch on the World Wide Web. 

As it enters its 25th year of publication, The Hindu BusinessLine is launching its comprehensively revamped and redesigned website ( www.thehindubusinessline.com ) to meet the information needs of the new, digital native reader.

What’s new

The redesign has been done to provide greater ease of navigation, enhanced readability and superior aesthetics. The website adapts to different screen-sizes – desktop, mobile or tablet – beautifully, providing the same look and feel regardless of the device used. The home page and the section pages have been designed so as to make navigation a breeze. The article pages have been given a new look and feel – with changes to the font ( Conv Lato for headlines and PT Serif for body text) and the line spacing – all of which, we feel sure, will vastly improve readability. The related links to stories have been repositioned to the left of the article, where they will be easier to find.

Sharing articles is now a breeze. There are many ways to do it: just hover over the pictures, and click on the icon of the desired platform you want to share them on. Inside an article, the sharing toolbar will be to the right of the article, floating along as you read, so you don’t have to hunt for the sharing options. The toolbar also lets you mail or comment on the article.

You will also get personalised recommendations of articles, which our intelligent machine-learning algorithms will line up for you.

Additionally, the company information pages have been overhauled to help you get key information about specific companies in amore organized and accessible manner.

The mobile view has been optimised, again for ease of navigation and to make for a great reading experience.

We invite you to experience our fresh new digital presence. And do take a moment to give us your feedback and suggestions for improvement.

Editor

 

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